Here is another idea too for Apple.
Starts including all their entry level (iBook/Mac Mini) computers with 512MB of RAM and offered more discounts, not just student, i think a lot of people will be switching.
Also promote the Games on the System!!! Granted there are a few Mac Gamers out there....I am one of them and I will proudly admit it. There are a ton of Apple Games out there, it's just nobody knows where to get them, get some deals with EB Games to start carrying Macintosh Games as well.
