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Why would you try to lure gamers? They're exactly the ones who DISLIKE Macs, and who are knowledgeable enough to know that it's realistically not the platform for them.
Apple should advertise the iMac. A lot. Most people still associate the iMac name with the old five-flavours. They didn't know about the G4 and they don't know about the G5. People don't know that Apple really competes in the computer arena anymore.
Advertise to the old folks who are fed up with viruses, and who are keen to use iMovie, iPhoto etc. Not just the hipsters.
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15" MacBook Pro
Mac OS X v10.5.1
2.33GHz, 2GB RAM, 120GB HDD
5G iPod 60GB |