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well done on the climnb down! your re-edit of the post sure beats your original single line of -
'Foul! So much cheese, ham and apple pie in one go I almost vomitted.'
i agree with you one one aspect - such an advert played in the uk (or other non-north american english speaking country) would need to be re-recorded.
as an advertising writer / designer myself (hence the 'philosophical dissection of adverts'!! meh!) i've worked with clients where the tone of delivery is sometimes more important than imagary in some regions.
however - theres a current range of ads by honda in the uk which are massively popular - delivered in a very similar VO stlye - but yet they are still very popular. brand awareness of honda on the back of those adverts has risen considerably - and theres actually very little product placement or 'sell'.
the think different campaign and the recent stay hungry, stay foolish speech by steve jobs reminds me very much of a 'music' single that went number one in the uk called something along the lines of 'wear sunscreen'. again that was delivered in a very similar style to the think different ad and the honda ads.
if you read my original thread starting post you'll see that i think that the think different campaign would work perfectly as a brand builder (so you have more people thinking of apple as more than just the maker of ipods) - but only on the back of ads that feature hardware and the OS. an entire (and long running) campaign.
the new ads that are currently being filmed (apparently) using ames rooms seem like they will be squarely pushing the mac mini - probably the nearest peice of computer hardware to the ipod in the apple line-up. i just hope that apple dont spend alot of money building and filming these ads and then only showing them a couple of times...
the windows 'start something' ads are already appearing in a big way - and are pretty misleading regarding that actual abilities of the windows OS. Apple needs to jump all over this and tout the macs / the OS / iLife...
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