When Apple first released iTunes for Windows, WMA conversion definitely was a Windows-only feature. Apple's iTunes web page doesn't state that it's a Windows-only feature at this point, but I've never heard that it changed, and their
support article still says:
Quote:
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Note: When you add unprotected WMA files to your iTunes library (Windows only), iTunes converts them to new files that iTunes can play, based on your import settings.
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So, you'll need another app to do the conversion. EasyWMA or ffmpegX will do the job nicely. VLC could probably also do it. ffmpegX is a bit of a pain to install, though, and even VLC is a hassle to use. So I recommend EasyWMA.
As with any type of audio, when you convert a WMA to mp3, you WILL lose quality. You could convert it to an AIFF or some other lossless format to maintain the full quality of the WMA. EasyWMA allows WAV output, which I think is lossless. (Of course, this will result in a file many times larger than an mp3 would be.)