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This is more for consumer choice and freedom to buy in the future. A preventative measure.
Imagine... 10 years go by...cds are withdrawn...online purchasing is the only way to buy music...no problem, there's plenty of choice....
20 years go by... online music price cutting has bankrupted the smaller stores...iTMS finishes off the remaining, competing online music stores, thanks to the fat pile of cash that Apple made from the ipod... The only way to buy music is from iTMS.
Now you have to buy an ipod to listen to your music.
30 years go by... The board at Apple has changed, Steve et al long since retired...Quality drops...Flash mem keeps frying, the batteries die every year a day or so out of warranty etc...You have no choice but to keep buying.
Ok a far-fetched vision, but it could happen.
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