| Perhaps making the PC guy more likable makes PC users not immediately loose attention, and see the commercial as propaganda. They identify with him. They aren't the Mac guy, they're the PC guy.
__________________ Power to Burn.
At speeds of up to 733MHz,
The most powerful Mac in history
burns CDs, burns DVDs, and
burns Pentiums - apple website, oct 4, 1999. advertisement for the powermac g4 |