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As has slowly occured with graphic design software (see InDesign vs. Quark) the incumbent platform can be ursurped by the upstart/underdog very quickly if it makes a serious misstep.
Unfortunately, Apple's shooting itself in the foot in the service department (I see great comments all the time on this site that we are quicker and better than Apple's Customer Support!) and so it 5% share of the pc market could be much bigger by now.
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