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Well it looks as if I am going to have to put everyone who posted here on the path of truth, here!
Last time I looked, businesses don't stay in business because of market share!
They stay in business because they make PROFITS, folks!
Look at computer companies gone like Packard Bell and Compaq.
They had market share up the wazzoo!
They didn't survive because they weren't PROFITABLE, despite all their market share.
Even in Apple's dark days, and still true today, Apple was turning profit (not as much then) with still only a 5-10% market in-road while the major computing companies were/are just scraping by or are/were even flat for the year and, again, they all still have a big market share.
Market share has nothing to do with profit, folks.
Profit is what keeps a company to stay in business.
Without profit, there is no growth or expansion and hence make that company harder and harder to compete with its peers in the same markets.
Plain ans simple.
AND, besides Apple has and still is an underdog, because financial analysts pit the ENTIRE PC computing industry against Apple instead of comparing Apple against individual companies like, say, Dell.
I think Apple has just broke the 15% market share, but...
Apple doesn't have to compete against anyone with regards to market share.
They just need to continue to make profits by offering products that are desirable to its targeted customers.
That's why many financial analysts do not understand how Apple works because they keep "harping" this market share crap!
It's the MONEY made that matters, folks! Not market-share! FOLLOW the MONEY!
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