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"I think Apple has just broke the 15% market share, but..."
What! In your dreams! Apple hasn't had 15% since the mid 80's.
Why did Apple lose out? Simple: sheer hubris. It managed to turn off IT people, its own sales network, it's most dedicated supporters… and while it slowly dug itself into an ever deeper hole, it was always right! I was a VAR in the late 80's and Apple drove me mad, mostly it just drove everyone away. It was like those stupid snooty clubs where people line up to hopefully not be rejected, until everyone realises that the club has nothing going for it not even exclusivity.
This time Apple got smart with the iPod, where it let most everyone play, has stayed on top of its market and while getting good profits, has not been afraid to meet the competition head on when necessary.
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