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Then Apple could - instead of going through clones - simply lower their prices. Sell us MacPros for 777 USD, Mac minis for 299... Because if _competition_ could drive the prices down, so could Apple. Then they'd sell much more Macs, right? So why doesn't Apple do that... They've answered that question (well, not with _those_ prices, but more generally) in the conference call about the quarterly results a couple of days ago: Because the prices are alright, as a *lot* of people are buying the Macs. Apple is _far_ healthier if they grow steadily and keep prices where they are instead of growing quickly but having to kill margins for it wherever they can.
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iMac 24" 2.4 GHz, 4 GB RAM, 320 GB HD. Mac OS X 10.6.2
MacBook Air 13" 1.6 GHz, 2 GB RAM, 80 GB HD. Mac OS X 10.6.2
Mac mini 1.83 GHz, 2 GB RAM, 80 GB HD. Mac OS X 10.6.2
MacBook nano (Lenovo S10e white) 1.6 GHz, 2 GB RAM, 250 GB HD. Mac OS X 10.5.7
iPhone 3GS 32 GB white.
Mac user since 1987, Apple Sales Professional 2009, Apple Product Professional 2007-2009, Apple Certified Support Professional 10.5, Apple Certified Pro Aperture 2 (Level 1) |