[fryke]

Quite sadly, pricing stayed the same internationally, though. Seems like the new US pricing is adaptive, i.e. they're secretly mixing the price with expected rentals or something...

But what I meant in my previous message was that prices could _further_ go down in the _future_ one or two years that won't need new AppleTV hardware, because the hardware's perfectly capable of displaying the media sold on iTunes. No further R&D means a price advantage over time as disks and other components like that 1 GHz intel chip get cheaper and cheaper.