[fryke]

This'll blow over without so much as a lawsuit, even if it isn't a hoax. They're simply selling PCs that are "close" to a real Mac's hardware. Like nixgeek's said, it's not a very simple task to install OS X on a PC and keep it up to date, not an enduser task, anyway.
Installing OS X on "the any-PC" has been possible since before the first release of the original intel iMac and the original intel MacBook Pro with hacked versions of the intel developer kit. This is no different. However: It's basically bad for everyone:

1.) Apple's image is not helped by this "news".
2.) The quite original and helpful OSX86 scene gets too much unwanted attention.
3.) Psystar will probably be bankrupt before long (if it ain't a complete hoax).