I'm sure I'd soon have spent 180$, would iTMS at all _be_ here in Switzerland. I certainly do spend some money on CDs now, and iTMS would just make it easier for me to spend money on music. 
Now: Apple could at some point introduce a monthly subscription service, should that really become an interesting market. (i.e. pay them a certain amount of money and download what you want for a month.) But I really don't see that model harming iTMS' current model just yet. I guess Apple has to look at the numbers. Does their progress go as expected? Do they keep/enlargen the market share? Do they have to react? You know, they never were in this scenario before, really. Being the market leader and all...
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