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I think that it's part of their strategy to maintain a well defined product line.
iMac, iBook
PowerMac, PowerBook
The former is value, portability, convenience, ease. This is of course at the expense of performance.
The latter is for professionals. If you want the speed, you lay down the green. Even complete neophytes to computers can understand this. They don't need to understand what the difference in chips is- even though they might infer it from the naming convention of G3 vs. G4. They just now this- the more they put into the purchase, money wise, the more they get out of it. Agreed- it lacks in flexibility, but it increases accessibility. Retarded marketing execs who want to buy a laptop just to have a laptop and want to pinch pennies know right where to go. The idea is to let people make relatively informed choices without needing to be particularly informed. IMHO anyways.
Compexity in the product line equals confusion in the customer. And your average CompUSA sevice rep will sell-sell-sell them a new dell after they try and explain everything to them. It fits in with their retail store operations- inform the customers and make it easier for them to feel confident in a purchasing decision.
Anyways- must go to school in 5 minutes.
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