[sheepguy42]

I think the mistake they made is the way they marketed the iPod. Somewhere in this forum there is a link to an article about the iPod and its many uses- no, not one of those "use it as a paperweight or to knock out annoying kids" sort of lists, but a serious article about using it as a fast, pocket-sized backup/ machine maintenance kind of tool. There are sooooo many possibilities for this thing, you can be tech admin for a school, and when your walking to a messed-up iMac whose HD needs reformatting, you can listen to some music. When you get there, you boot off the same device you were just listening to, and use it to format the HD and install all the software it should have. This iss a great product, albeit expensive, and I don't think anyone was nuts to create it. I just think that calling it an "MP3 Player" is too limiting, it can be so much more out of the box!
Also, iTunes rocks, and it wasn't for productivity. It was to give the Mac community what they always want: an awesome looking program that does cool stuff, does it well, and Windows doesn't have it! It's for having fun w/ your Mac. Sure, just listening to it in the background can boost productivity, but any MP3 plaing program can do that- we want an all-Apple solution that kicks @$$. And we have it.