| This is big.
Very big.
simX, I'm pretty sure this product is NOT a result of the Nothing Real acquisition FWIW, though you can bet it will all roll in together somehow in the upcoming months/years. I think this product is the result of a separate acqusition about a year ago.
Avid still has the better product as well an established user base, but make no mistake about it, FCP is hurting Avid in a big way and this product is like pouring salt on the wound.
I use FCP daily and love it, but if somebody dumped a fully loaded Avid Symphony on my desk I'd be stupid not to use it. Ironically, Apple is the runaway price leader in this category. Their video lineup overachieves relative to the competition.
DVD Studio Pro has been reviewed several times as without question the best authoring app on any platform for $1000 or less. FCP has dominated the same price range the last two years until Avid's Xpress DV showed up recently at a bit higher price.
Apple is really making some very smart decisions/acquisitions and delivering very solid products at very reasonable prices given the professional market. They are in a great position. I don't think they could have done anything better these last couple of years (realistically), so only time will tell.
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"You are" = you're • "It is" = it's • It's really that simple
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