Goodbye "Think Different"!

**simX** · February 14th, 2002, 09:20 PM

From macminute.com:

Apple launches new marketing campaign
February 14 - 16:30 ET: "Everything is easier on a Mac" is the centerpiece of a new marketing campaign that Apple has launched. Dealers who already received the materials note that among them is an eight-page brochure that covers the points listed on the campaign's Web page, including two pages devoted to "Fact and Fiction," similar to the Mac Myths that are being distributed with some iMac advertisements. Also of note, none of the materials carry Apple's "Think different." slogan, possibly signaling an end to that campaign.

I'm gonna miss the "Think Different" slogan. I still almost cry when I see the original one minute video about "the crazy ones".

*sniff*

**edX** · February 14th, 2002, 11:28 PM

Get a grip on your self boy!! All this means is that now everyone will know that thinking different is easier on a mac.

or something like that

**tismey** · February 15th, 2002, 03:22 AM

I was never quite sure about 'Think Different'. People don't want to have to think different, they want everything to be as effortless as possible. Think Different always suggested unnecessary effort to me, which isn't what Macs are all about.

**bighairydog** · February 15th, 2002, 04:58 AM

    Yeah, and "Think Different" also says "be marginalised"

    I think this new slogan is just what we need - not "do things differently to everybody else", but "Do things faster, better, stronger, moist shiney black nose and healthy wagging tail" etc...

Bernie :o)

**tismey** · February 15th, 2002, 05:06 AM

And here are some that they rejected before they came up with 'It's Easier On A Mac'

Think Simple

Actually, Don't Bother Thinking At All. Let Uncle Steve Make All Your Decisions For You. It's So Much Easier That Way.

You Just Click Here, That's Right.

You Haven't Switched It On, You Muppet

The Three Pins Go In The Three Holes

Open This End

You Can't Just Talk At It You Know

Look At This Bit, There's Colours And Stuff

Yes, Flashing Lights. Aren't They Pretty?

Mine Goes Bing!

You Have The Mouse Upside Down

That's Not A Drinks Holder

Stop Dribbling On Your Keyboard

You Can Sit In The Box And Pretend It's A Spaceship

Don't Touch That Bit, It's Sharp

**AdmiralAK** · February 15th, 2002, 07:22 AM

I liked think different

heck anything that puts me in teh same category with Gandi and great historical figures is good

hehehe ;-)

Think simplicity is also nice though

**vanguard** · February 15th, 2002, 07:45 AM

I'm pretty lousy at marketing so I wouldn't put much stock in my opinion. However, I always thought that "think different" was inspiring. Even though I didn't own a mac at the time it was big.

The new slogan is nice too. I can see how it might win over new customers.

Apple is great at advertising/marketing. I'm sure they'll have something (a song, a story, ???) that will make the new slogan cool too.