Thinksecret has a picture of the contents of the Jaguar retail box. Apparently it includes software coupons.
As someone who doesn't own a Mac, I wonder about the usefulness of these coupons. This is especially true in light of the furore over the lack of an upgrade deal for 10.1 owners.
Perhaps the inclusion of the coupons signals:
1. an intention to accept the current criticism by offering outstanding deals for the next upgrade, or
2. a plan to further antagonise disgruntled useres.
On the other hand, I could have it all wrong.