New Get a Mac Ad - Page 2

**ScottW** · #9 February 9th, 2007, 08:26 PM

Best ad yet. I watched it about 5 times in a row, and laughed outloud each time. Reminds me of using "Little Snitch".

I don't think its over the top. Its one thing to install an app to do that, vs what the OS just recommends doing.

Yesurbius · #10 February 9th, 2007, 09:20 PM

As I pointed out already in the Cafe forum - Mac drops the F bomb in this ad. 10 seconds into it he mouths (and you can hear if you listen) "What the F..."

Oscar Castillo · #11 February 17th, 2007, 07:47 PM

I think the ads are tired and do nothing to promote the hardware. They really need to refocus on the hardware and less on cute ads that do nothing to show the diversity of the Mac.

Thank The Cheese · #12 February 17th, 2007, 09:02 PM

I agree apple needs to show off the hardware and software in use in their ads (esp iLife apps), but I think they avoid it because they don't want it to come off like an infomercial -- not really Apple's style. They did release a print ad that was a little better, but I'm yet to see one in a magazine.

having said that, i think these ads are smart, as they are tapping into what makes people switch. I sometimes listen to Leo Laporte's KFI Tech Guy show, and 90% of his calls are Windows users with spyware/viruses. I've heard quite a few say they are fed up with it, and looking at a mac.

If that is what is making people switch,apple is smart to focus on it.

I think these people may even be intimidated by an ad showing apple computers in use, becuase it is so unfamiliar.

Ferdinand · #13 February 18th, 2007, 12:31 AM

I agree with TTC, the problem is that many PC users have been PC users for a long while. If you would say to them, "look, try my Mac. You can do the same things but it never crashes!" They'll either answer "no, my PC is just fine" or "Macs are bad because nothing works with them". Those are just excuses, because most people are so unfamiliar with the Mac OS that it would feel for them as if they would start from the beginning again. For example my dad: He is 60 now. He used Windows since Windows 95. I told him he should by a Mac, but then he said: "I was a PC newbie since Windows 95 came out. Now I know myself around and I like using Windows. If I would have to switch to Apple, I'd again be a newbie. I don't want that." Thats the problem with many, they're just too lazy to start from the beginning again.

nixgeek · #14 February 18th, 2007, 08:34 AM

What's sad is that they don't understand that there's not that much to learn. The fundamentals are pretty much the same on any GUI-based OS. About the only thing they have to learn on the Mac are the nuances that might be somewhat different than Windows, such as the maximize issue and some keyboard shortcuts and the buttons being on the left.. Other than that, it's just plain FUD that they're succumbing to.