Possible new Apple Logo? - Page 2

ElDiabloConCaca · #9 February 18th, 2007, 02:32 PM

Quote:

Originally Posted by rhisiart

Apple have always seemed a little inconsistent when marketing it's corporate identity. Perhaps this simply reflects a desire to be innovative. It is after all an ideas company (MS take note instead of copying Apple's ideas).

In my opinion, Apple has been extremely consistent in their corporate image. Many, many, many people recognize the Apple logo, the "i" nomenclature is most always associated with "Apple" or "iPod" so even if other companies use it, "Apple" is what comes to mind, and Apple's commercials have been extremely consistent in their branding (the "Switcher" commercials with consistent music and film, the iPod commercials with silhouettes dancing, and the Apple logo itself). Apple, at the very least, is AT LEAST AS consistent as any other marketing by any other company.

Quote:

The 'i' suffix served products such as iPod well, but now that other imitiators have jumped on the bandwagon, Apple seems uncertain where to go with some new product naming (e.g. Apple TV).

Why do you say they're "unsure" of where to go after "i"? Apple is still using the "i" in some naming conventions (namely, their computers, iPods and consumer-oriented products like the iPhone), and seems to be using the Apple logo instead of the "i" in their home entertainment products. At least, that seems to be where they're going to me, and they don't seem "unsure" in the least.

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It wouldn't surprise me to see a new logo. Not necessarily a good move though.

It would surprise the hell out of me to see a "new" logo. I wouldn't be surprised to see the Apple shape itself used in another fashion, perhaps 3-D looking again or something, or some new color scheme, but I do think that for the forseeable future, Apple will use the single Apple outline, all by itself, for their logo. What makes you think they'd go in a new direction with the logo?

Lt Major Burns · #10 February 18th, 2007, 04:35 PM

the apple is competing up there with the nike logo as being the best logo in the world, because they aren't logotypes. creating a really effective logo is very difficult, and if successful, takes many years to be truly successful. no company should ever change it's brand lightly.

evolving a logo can bring it round into being something even better than before, but it has to be well thought through. the BBC spent multimillions refining its logo 10 years ago, basically cleaning it up and removing the 80's from it. it was seen as being frivoulous, but it was the costly wisdom that refrained the designers from buggering it up.

here you can see the new on top of the old, set in the dirty concrete of the bbc manchester building.

The nike logo was refined a few years back, and has now become one of my favourite logos. before, it was starting to look tacky, but now it's just incredible.

Alex470 · #11 February 19th, 2007, 01:31 AM

Quote:

Originally Posted by Lt Major Burns

The nike logo was refined a few years back, and has now become one of my favourite logos. before, it was starting to look tacky, but now it's just incredible.

That's true - The Nike logo looks great, really modern and effective.

monktus · #12 February 19th, 2007, 05:45 AM

When I saw the thread title, I thought they'd replaced the apple with Steve Jobs' face or something.

Rhisiart · #13 February 19th, 2007, 12:01 PM

Quote:

Originally Posted by ElDiabloConCaca

Why do you say they're "unsure" of where to go after "i"? Apple is still using the "i" in some naming conventions.... and seem to be using the Apple logo instead of the "i" in their home entertainment products. At least, that seems to be where they're going to me, and they don't seem "unsure" in the least.

I agree that the 'i' prefix has been a successful marketing tool for Apple. However, it was too easy a concept for others to imitate and I think it is now devalued.

I just have a feeling that Apple will slowly switch to a different brand prefix as more and more other companies jump on the 'i' bandwagon. They might have been better to use 'Mac' or 'Apple' as a prefix from the start.

The fact that Apple TV has avoided the 'i' prefix could be a sign of things to come. [Of course there could have been a conflict with Independent Television in the UK (ITV), but I doubt this as they had no qualms about taking on Cisco with iPhone].

Quote:

Originally Posted by ElDiabloConCaca

It would surprise the hell out of me to see a "new" logo. I wouldn't be surprised to see the Apple shape itself used in another fashion, perhaps 3-D looking again or something, or some new color scheme, but I do think that for the forseeable future, Apple will use the single Apple outline, all by itself, for their logo. What makes you think they'd go in a new direction with the logo?

I may well be wrong. However, watch this space....