Possible new Apple Logo?

Sirtovin · #1 February 15th, 2007, 10:20 AM

Recently I saw an Ipod Commercial... It looked like a Cartoon... but you could clearly see them using the Ipod... Well at the end I saw the Apple logo... and it was Red... Now I am no expert on Apple Logo's... but I thought it was grey... Not Red... Has anyone else seen this Ipod Commercial?

Mikuro · #2 February 15th, 2007, 10:37 AM

I haven't seen it, but Apple has used many different colors for the Apple logo even since they dropped the rainbow stripes. Back when they had multicolored iMacs, you saw Apple logos in every color. Apple uses both blue and gray in the Mac OS itself.

Lt Major Burns · #3 February 15th, 2007, 10:46 AM

Thank The Cheese · #4 February 17th, 2007, 10:08 PM

yeah they've used red for a long time. THey still use it on their AppleCare box art. It could also be a nod to product red

Ferdinand · #5 February 18th, 2007, 01:23 AM

They use what colour fits best to the packaging and image to the product. The AppleCare brochure, for example, is red all over. The titles, the diagrams, everything. It's clear that the logo is red then too. In Mac OS the logo is red, vecause if it would be grey, you would hardly see it becaus ethe menu bar is gray too. Red is too strong, so bue fits perfectly.

**fryke** · #6 February 18th, 2007, 05:55 AM

There was a switch in the Apple logo a long time ago. From the rainbow logo to the one-colour logo. The colour of that new logo is _not_ defined, but adapted to the specific use.

Rhisiart · #7 February 18th, 2007, 07:33 AM

Apple have always seemed a little inconsistent when marketing it's corporate identity. Perhaps this simply reflects a desire to be innovative. It is after all an ideas company (MS take note instead of copying Apple's ideas).

The 'i' suffix served products such as iPod well, but now that other imitiators have jumped on the bandwagon, Apple seems uncertain where to go with some new product naming (e.g. Apple TV).

It wouldn't surprise me to see a new logo. Not necessarily a good move though.

**fryke** · #8 February 18th, 2007, 12:50 PM

There's nothing inconsistent about it. It's _defined_ like this: We use a one-colour logo in any colour fitting the product. So you'll find white logos, black logos, green, blue, grey, purple whatever logos. The _form_ is the brand.