CNET NEWS ARTICLE: Video iPods on the Horizon!

[King Shrek]

http://reviews.cnet.com/4520-6450-5118998-1.html?tag=cnetfd.ldgif

Video iPods on the Horizon

By Eliot Van Buskirk
Author of Burning Down the House
Senior editor, CNET Reviews
(January 28, 2004)

One of the best things about prognostication is the "I told you so" satisfaction of a successful forecast, so over the past five years, I've made sure to point out all of my dead-on predictions. This time, however, I'm admitting to an apparently incorrect hunch. I thought that Apple would forgo an iPod portable video player (PVP), but the company is reportedly working on one.

When Executive Editor David Carnoy and I discussed this possibility a few months ago, he thought it was likely, but I disagreed. Engineering a portable device is much more difficult for video than for audio. A movie file's resolution, frame rate, codec, dimensions, and so on complicate compatibility, and enjoying video on the go is harder. Loading a PVP requires onerous file conversion, and you have to view the content on a fairly small screen. Since Apple typically doesn't make something unless it can ensure a nearly perfect user experience, I thought that introducing a PVP was the last thing Steve Jobs would do.

Last month, the careers page of Apple's Web site advertised an opening for a video iPod developer. The listing has disappeared, but in this New York Times interview, Jobs mentions that someone in the company's labs could be working on such a device. He also talks about some of the same doubts and challenges that I'm discussing here, so for the record, my prediction might still come true.

The hardware outlook
Although many people don't even own their first MP3 player yet, PVPs are taking off among early adopters. Earlier this month at CES, Microsoft strengthened this trend by announcing a new portable operating system customized for audio and video on the go. Five devices running that OS will be released in the second half of this year, and many similar products will join them, even if Apple doesn't make an entrance. But that might not be enough to get the party started.

Here's another problem with PVPs: converting CDs to MP3 files is easy, but under the Digital Millennium Copyright Act, ripping DVDs is still a felony, even if you're copying the films for personal viewing. Microsoft could probably convince the government to let us make fair use of our legally purchased movies, but that might take a while. In the meantime, consumers who want to watch their DVDs on PVPs will have to break a federal law.

Where will the legal movies come from?
Jobs is fond of saying that people listen to the tunes they love thousands of times but watch their favorite movies only six or seven times. So, even though music fans willingly pay by the song using services such as the iTunes Music Store, film buffs might more happily embrace subscription movie offers (think Netflix without the DVDs). The distinction is important to companies that want to hawk entertainment on the Internet.

Nevertheless, most budding online movie stores are borrowing Apple's successful pay-per-download model. CinemaNow (a Microsoft partner) and Movielink (an AOL partner) are selling downloads of top-of-the-line Hollywood films for as little as 99 cents apiece, and Napster is offering the same sort of service for music videos.

If consumers warm to the idea of online video stores, PVP manufacturers will be able to surmount the compatibility obstacles. The services could preconfigure files for particular devices.

That just leaves the other problem Jobs mentions in his interview: headphones have no video equivalent. I agree with this to a certain extent, but here's a solution that could be even better than i-glasses: a digital LCD projector attachment. That would let you point your PVP at any white surface to create a movie theater. Who knows, maybe manufacturers of PVP projectors will throw in a free spray can of white paint that evaporates after two hours or so. If only something like that can make PVPs take off, mainstream users might have to wait until at least 2005 for portable video. As for those willing to try early technology, 2004 will offer plenty of PVP options--including a video iPod, assuming that Apple can somehow invent one that's as easy to use as the audio version.

Eliot Van Buskirk is a senior editor for CNET Reviews and the author of a new book called Burning Down the House: Ripping, Recording, Remixing, and More!

[joek]

this is just speculation

[Arden]

Yes, indeed... Apple has surprised us many times in the past, and they will surprise us many times in the future so help us Steve, but I still don't think downloadable movies are here yet... we're still catching on to the MP3 player revolution.

[Cat]

That just leaves the other problem Jobs mentions in his interview: headphones have no video equivalent. I agree with this to a certain extent, but here's a solution that could be even better than i-glasses: a digital LCD projector attachment. That would let you point your PVP at any white surface to create a movie theater. Who knows, maybe manufacturers of PVP projectors will throw in a free spray can of white paint that evaporates after two hours or so.

Ha! hahahahahah hahahahahah hahahahahah LOL! C|net "reports" a hilarious! Especially when the correspondent mixed up sugar and cocaine again ...
Projectors cost and eye and then some (~$2000), the quality of the affordable ones is not something i would advise for movies, to get the image bright enough you need a very hot and energy devouring lamp, which is one of the most expensive parts ... it consumes outrageous amounts of energy generates inane amounts of heat (~150 W and ~40 C), it is expensive and certainly not portable like the iPod (>3 Kg). I don't wonder what he was thinking, but whether he was thinking at all when he wrote that ...

... a digital LCD projector attachment ... bwahahahahah!

[Arden]

Not to mention they wash out if even a little light is exposed on the projection. No, LDC glasses or something similar are definitely the way they should go with this, or just put an LCD screen on the damn viPod, portable TV-style.

[Captain Code]

There are small LCD glasses that would be the equivalent of headphones. They would even work to make 3D movies. But, they are expensive right now.

[lilbandit]

How many times have we all listened to our favourite albums/songs? Hundreds? thousands? I listen to my iPod every day while commuting and I'm sure the playcount for some songs is astronomical! There are some films that I love but I wouldn't watch them thirty or forty times! It's also easier to just switch your brain off and listen to music while standing in a bus/train, I'm not so sure about holding your arm up with a small screen attached while watching The Matrix! I know that dvd sales are on the rise but do people consume films at the same rate as music? I buy the odd dvd if I really like the film but I buy lots of cds and listen to them over and over! I don't know where a video iPod would fit into the average consumers life!

[Zammy-Sam]

I agree with lilbandit.
There are a lot of ppl who try to cover few mins or max 1 hour. I would guess there is just a small amount of ppl who would love to kill 90mins with their ipod (every day).
The new ipods should go smaller, with bigger capacity and more duration. Everything else would be useless showing off