Better London Logo.

[nixgeek]

At least it won't be this one, right?

[Mikuro]

Did anyone seriously think "diversity!" when they looked at it? It seems to me like the only way to come to that conclusion is to ask yourself "what were they thinking?" and then really consider it for a moment. I mean, it's a bunch of random shapes arranged chaotically. If that's supposed to represent diversity, it must have been thought up by a bigot! So I wouldn't say function rules here, exactly (or if it does it is only in comparison to exceptionally poor form).

If I were a fan of modern art, though, who knows? It might really float my boat. I've seen worse in museums. There's no accounting for taste, of course.

Some of the alternative logos on that site are very nice. The main page shows a good assortment of ideas, and they all look pretty good. This one is my favorite. I don't think it's the best-looking one on that page, but it has representations of people, the event AND the city, which none of the others I saw did.

[bbloke]

Originally Posted by nixgeek

At least it won't be this one, right?

Err, quite a ring display going on there...


With regards to the actual logo... what were they thinking?

I think it looks awful and I hope they change it. It took me a little while to even notice it was saying "2012." The shapes really didn't convey the ideas to me. I hope one of the other concepts is taken up instead! I liked the following in particular:

http://www.betterlondonlogo.com/uplo...a243b-7ff8.jpg
(to me, it is simple, has the relevant colors, and conveys the location)

http://www.betterlondonlogo.com/uplo...08e94-7fec.jpg
(it has the red, white, and blue for the location, with the sporty feel to it)

http://www.betterlondonlogo.com/uplo...08e94-7fda.jpg
(I liked the image, although one needs the text to provide insight...)

[bbloke]

I've come across a few other pages of designs, some of which seemed worthy of mention.

The BBC asked viewers to send in alternative logos. This one seemed quite good, and this one made me smile.


Sitepoint has a page of alternative designs. Of those, I liked:

http://www.sitepoint.com/marketplace...25#entry119026
(I liked the pole vaulting Grenadier Guard)

http://www.sitepoint.com/marketplace...83#entry121129
(quite a pleasant, "clean" logo to me)

http://www.sitepoint.com/marketplace...57#entry119560
(similar to the above)

http://www.sitepoint.com/marketplace...15#entry124794
(simple and to the point, but maybe needing a bit more color...)

http://www.sitepoint.com/marketplace...02#entry116082
(this seemed like a clever idea, linking the letters in a similar fashion to the Tube map, but I'm not sure if everyone will get it)

http://www.sitepoint.com/marketplace...00#entry121751
(the use of the traditional phone booth also seemed like a clever idea, but, again, I'm not sure it is clear to everyone)

[Ferdinand]

Originally Posted by bbloke

It took me a little while to even notice it was saying "2012."

Until you mentioned it now, I never noticed it said "2012", I always thought they're just random shapes... I'm so blind!

[bbloke]

Originally Posted by Ferdinand

Until you mentioned it now, I never noticed it said "2012", I always thought they're just random shapes... I'm so blind!

Well, perhaps just further evidence the logo doesn't work as well as intended!

[Rhisiart]

Originally Posted by Mikuro

....This one is my favorite. I don't think it's the best-looking one on that page, but it has representations of people, the event AND the city, which none of the others I saw did.

Yes. That's more like it.