Better London Logo.

Trip · #1 June 13th, 2007, 02:54 PM

The London Olympics logo has been a big issue in the design world as-of-late. The wide majority of people who stumble across the logo think it's pretty ridiculous, but there are those who think it's pretty good. Bah. What does everybody in the world of Macosx.com think about all this jazz?

Heck, if you think you can make a better one, be London's guest:

http://www.BetterLondonLogo.com

P.S. It's good to be back.

Rhisiart · #2 June 13th, 2007, 03:26 PM

The offical London Olympic logo for 2012 does at least gets people's attention, as it would seem (according to polls) most Brits thinks it sucks.

London's Mayor, Ken Livingstone, is horrifed by the official logo (left image).

I prefer one of the suggested alternative designs below, which includes London's Tower Bridge (right image).

Apparently the promo video containing the logo sent a number of epilepetic sufferers into a grand mal.

Greg Reez · #3 June 13th, 2007, 03:33 PM

Its very relative right now, and even on the original London 2012 website it said the logo can be changing with the times until 2012. We have 5 years. I see the 2012 make its way out of the jagged shapes but I agree with most people... it could use work but if you ask me there is no Almighty logo out there that we can compare it to. Every logo out there needs work depending on who looks at it.

Of course that logo needs more work. They made it so it could easily change color and background, as well as the jagged edges and diffent shapes that signify diversity... there were so many ways to go about doing that, but the client settled on this. I would love to see the entire design process of the firm that created it, as well as the client feedback scripts. I think it would change a lot of our minds, perhaps?

As it stands, the logo isn't cutting edge, but it has a message. Its basically placing function WAY over form. It makes it seem that anyone can make a logo when you look at this.

I'm sure the commotion will die down for a few years and London will unveil a modernized version in 2010 or so, it'll look a lot better.

Trip · #4 June 13th, 2007, 03:45 PM

Quote:

Originally Posted by Greg Reez

I'm sure the commotion will die down for a few years and London will unveil a modernized version in 2010 or so...

We can only pray.

**fryke** · #5 June 13th, 2007, 05:57 PM

I reeeeeeeeeally don't like it. Although I _wanted_ to, I couldn't actually watch the whole trailer video.

CJ MAC OSX IPOD · #6 June 23rd, 2007, 03:58 AM

Quote:

Originally Posted by Trip

The London Olympics logo has been a big issue in the design world as-of-late. The wide majority of people who stumble across the logo think it's pretty ridiculous, but there are those who think it's pretty good. Bah. What does everybody in the world of Macosx.com think about all this jazz?

Heck, if you think you can make a better one, be London's guest:

http://www.BetterLondonLogo.com

P.S. It's good to be back.

Whoever designed that logo, needs to be shot, given a copy of Windows Vista and a Dell, and shot again. Thats an embarrassment. I feel relay embarrassed that that is our logo... It sucks. I could do that on Paint with my eyes shut standing backwards, and only charge £5. Do you guys know how much we paid for that logo?

Rhisiart · #7 June 24th, 2007, 02:38 AM

£400,000

Qion · #8 June 24th, 2007, 10:03 AM

About $800,000?

Sorry to say, but the logo is terrible. Like Fryke said, function rules over form... visual balance is askew, colors look as if they were an afterthought, and the outlines of the shapes are erratic and jagged. I think I'll get on the accounting PC at work and make it in Paint just to make a point...

Of course, this design was probably not the designer's fault. It's all about making the client happy. Most of the things I do in silkscreening I hate, but I have to do them because my paycheck says I do.

However, shouldn't one the most-viewed logos in the world be completely thought up by a professional creative mind, and not just somebody in corporate? Yes, yes it should.