Apple needs a better slogan than "Everything is Easier on a Mac"

[rinse]

Think different has been along to long, and computing is a goal oriented activity.... "Everything is easier on a Mac" says that those goals will be easier to achieve. Sounds good to me.

[Veljo]

Everything is easier on a Mac, in my opinion, is lame.

Think different was the world's best motto. I love it: it was short, plain, simple and conveyed its point with ease. I could look at my friends and say Apple are the best: you know why? Because they're the only ones that Think Different. They're not just like Microsoft and Compaq, just make an OS or computer, slap some home brand OS or home brand computer parts made in China, they're top quality parts, top quality OS, and everything!


Apple Computer Inc.
THINK DIFFERENT.

[vitaboy]

Yeah, I still love "Think Different" - it's catchy and cool in a way that's hard to describe. Plus, I love all those black and white images of different thinkers that Apple has spotlighted in the various "Think Different" campaigns.

Still, I feel like it is time for a change. "Think Different" was a rallying cry in a time when Apple was standing on the brink of oblivion. Now that Apple has been stable for quite some time now, it needs something more energetic and forward-looking. Something designed to tap into the primal energies of growth.

In that sense, "Think Different" isn't nearly so suited as a war cry to take Apple into a new Golden Age of Growth. I'm not sure what is good enough to replace "Think Different," but my feeling is that "Everything is Easier on a Mac" just lacks the edge and the pizzazz of a battle cry. For one thing, ease of use says nothing about the syle of the new iMac (which arguably can speak for itself). Ease of use says nothing about how much a value the $1800 iMac is compared to PC "equivalents." Ease of use doesn't really convey what a joy it is to use a Mac. Sure, a toaster is the easiest thing to use in the world, but is it a joyful experience? For those reasons, Apple needs something better than "Everything is Easier on a Mac."

"Step up the technology"

or

"Step to the new revolution"

or something else. But something better than the "easier" theme.

[MDLarson]

I just want to vote "NAY" for "Everything is easier on a Mac"!

Also, I've heard it's easy to build your own PC, so technically, not everything is easier on a Mac... But I digress.

[gomarky]

I agree with the previous post that "Think Different." was most appropriate when Apple was having trouble and was trying to turn themselves around. And, because it was a great implementation of the new brand, it lived on for years.

But, don't expect "Everything is easier on a Mac." to replace "Think Different." I'm not saying that "Think Different." will stay. It's just that the new tagline needs to leverage Apple, not the Macintosh.

Apple makes more than just the Macintosh and Macintosh OS's. They developed iTunes, iPhoto, the iPod, Quicktime, Firewire and so on. "Everything is Easier on a Mac" pigeon holes the company as a hardware and operating system.

Instead, the tagline should convey the following: ease of use, creative freedom and out of this world style. Above all, it needs to do it with identifying the consumer on a human level. Convince the consumer that Apple makes technology that is an extension of one's personality, not a piece of software or hardware.

I think THAT would be a good approach. Now just don't ask me what the tagline should actually say. I don't have a clue. I'm not a writer. I'm only a critic. Ha!

Any thoughts?

[vic]

Originally posted by symphonix
I already hate the new slogan and have only just heard it. It reduces the image of the mac to a simplified PC for beginners and people who can't program their VCRs.
"Think Different" may be stale, but it does carry the spirit of the Apple user - rebellious, creative and hard to fool. If they need a new slogan, they should try targeting the leaders and inspirers. The "Everything is Easier" slogan targets people who lack confidence and/or knowledge, which is fine, but who is going to follow their example?
On the other hand, a campaign that catches the attention of the designers, engineers, scientists, students, artists, writers and rebels will have a smaller "hit-rate" but will boost a base of users that people are willing to follow and listen to. When the "new to computers" crowd goes looking for a PC, they are more likely to follow inspiring and credible people than the advice of someone in a computer store. And everyone knows (and at times is) one of these inspiring people.
That was the appeal of the "Think Different" campaign, and thats the demographic their new slogan should aim at.

exactly my friend, it target 95% of the people that do not use macs. that is the point.

[Koelling]

I too like the old slogan and want it to stay (See that whatever its called field below my name? that was there before I knew apple was thinking about removing Think Different.)

Remember all those Dodge Ram commercials where it said "Think" I always thought "Different" afterwards. It was just reaction. A lot of my friends (EE majors and the like) don't seem to respect my mac because it is easy, yet as much as I ask they can't ever seem to name something that actually is inferior about ease of use. I think if Apple had more than 5% EEonMAC would work but they need something to gain the respect. Computers are still technical, as much as they don't want to be so you have to attract the techies in order to get software thats worth using as well as those single parent soccer moms that want an appliance. Think Different to me attracted both.

[WDRAM]

Apple: quit focusing on the soccer moms for your target market! The Mac is a wonderful tool for anything and everything creative; Apple doesn't exploit those advantages nearly enough. Keep "Think Different". It's a slogan that works for sure. "Everything is easier on a Mac."........are you guys emulating AOL or something?
If you're gonna change your slogan, go back to the ol' Apple I riff:
"Byte into an Apple"