Apple needs a better slogan than "Everything is Easier on a Mac"

[phatsharpie]

That we're all pretty much on the same track! I think we all agree that the main point the slogan should present is: Unix = Power, Mac = Ease of Use.

I like "Power Simplified", and my only alteration would be to modify it to: "Powefully Simple". I just think it's a little easer to read, say, and remember.

Just my opinion of course! ;-)

-B

[Geronimo]

I'm new to the Mac platform. When I use Mac OS X and see the attention to detail or when I read about how great the iPod is or when I admire the engineering in the new iMac, I'm reminded of an old Carly Simon song..."Nobody Does It Better". I think that would make a cool slogan for Apple. I think it very simply expresses what Apple sets out to do with their products: deliver an experience that is just better than what the other 95% of people settle for.

[Trip]

Heh, I think they should keep the currently changed slogan. Just so PeeCee users can whine like you are all doing.

Oh, here's one for you: "Suck it up".

[Hypernate]

Originally posted by vitaboy
[B] Secondly, Microsoft dropped "Where do you want to go today" a while ago. It's been replaced by "Are you XPerienced?" I guess you missed all the TV commercials of people flying around through the air after "experiencing" XP. [b]

We don't get Apple OR Microsoft commercials here in Perth. Actually, we DID get some Windows XP ads, but I was sure they still had Where do you want to go today. Ah well.

[simX]

Originally posted by Koelling
Remember all those Dodge Ram commercials where it said "Think" I always thought "Different" afterwards. It was just reaction.

I thought it was the other way around. Wasn't their slogan "Different." with an Apple Garamond-y font? That really pissed me off -- it was just basically stealing the slogan.

For me, if I was making the slogan, I'd use this:

Powerful. Simple. Elegant.

I know it's weird to have 3 one-word sentences, but it gets the point across and it's catchy.

[xaqintosh]

I am very disappointed with Apple.
"everything is easier on a mac" is just plain stupid. They should just stick with "Think Different". It worx so much better IMHO. Plus, all my peecee using friends refrain from macs exclusively because they are so much easier to use, which means to them macs are less powerful.[B]

email

[dricci]

Everything is Easier on a Mac will sell to a lot of Windows converts, but it does sort of put the Pro Mac users out.

I'm sure Apple isn't trying to offend anyone with it, but I do believe they could have done better.

What ever happened to "The Power to Be Your Best" ?

Anyways, I don't think "Everything is Easier ona Mac" is trying to replace Think different. I haven't seen "Everything is Easier on a Mac" crammed onto the new iMac commercial, so I guess until they think of a new short slogan, they'll just use the sloganless Apple Logo to get their point across.

[xaqintosh]

by the way, where have you all seen this new slogan? I haven't seen it anywhere...