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Old June 19th, 2002, 06:28 PM
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Apple: Give iPods Away

So we're seeing that the slow economy has a bigger effect than all the strong product line Apple has right now. Sales are down across the board. Well, here's a plan to ignite a sales frenzy:

<b>Apple, please give away a 5 GB iPod with the purchase of every Mac!</b>

I mean, what does it cost to manufacture a 5 GB unit these days? Probably less than $100 (real educated guesstimates would be appreciated).

Or if it costs to much, produce a special version of the iPod with only 1 GB of disk space. But the point is, if Apple is already rewarding Mac users by giving away the iApps for free, why not just give away iPods, too? I mean, it's just a hardware iTunes, is it not? The loss of iPod sales revenue would be more than offset by the revenue on sales of the main Macs.

If Apple ran a promotion like that, I bet you would see a HUGE increase in sales, like Apple finally making $2+ billion per quarter again. That's a real promotion and like the current Real People campaign, Apple needs to breathe some life into offering an irresistable promotion that sparks spontaneous shopping.
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