Quote:
Originally posted by Oscar Castillo
If you bothered to read and quote the rest of my post...
Apple could have released ads listing systems specs, like MHz, GHz, ATA drives, GeForce4 so on and so forth and that would have been just perfect for me and others here as well, but everyone else is left out.
When you have a product that is for a segment of the market, such as for adults, but not for kids. Then you have to come up with marketing that targets only adults. But for a product that can be used by everyone, you will severely limit revenue by targeting one segment.
Targeting too much of the enthusiast segment will only get you that. But you loose the majority of the folks that are non-technical, which is a very big segment of computer users.
Simplicity is the trend now and not just for Apple anymore. The industry has been moving in that direction for a while now. Aside from the Apple ads that are simply for the humor and curiosity, the Switch ads are about what its always been about, simplicity and ease of use. Even Microsoft agrees there, just look at the Fisher-Price color scheme of Windows XP. |
Do me a favor and don't try to figure out the advertising industry on the fly, okay? Your original post stated that Apple wasn't targeting anyone in particular, which is just not true.
As far as your thoughts on "severly limiting revenue" by targeting one segment, that's just plain BS. Do me a favor, go to the library, take out a book on basic marketing (there's plenty) and do some research. I expect a better reply next time.
August 11th, 2002, 11:32 PM
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