Sick of the Apple switch commercials

[kting28]

I don't know if its only me but I'm really quite annoyed by some of the apple switch commercials. The stability of windows xp is quite well known now and one of the ad is STILL complaining the long gone BOD (blue screen of death). The new ad featuring the stupid high school girl is even more hilarious: paper disappearing during editing ? sound of "bli bli bli bli " ? Hey, MS word (which I assume she was using) has auto save, learn that feature. Sounds to me that she hit the power/reset or just messed up the word editor herself. The only impression given to average PC users by this ad is that Mac users are idiots.

Well I'm not a troll from MS, I even hate this company, but hey, Mac users should be advertised as smart ones.

I understand the need to attract below average users (no offense, below average in using computers) and the need to continue advertising the ease of use of Mac, but still , apple, please give FACTS, no more MYTH of how difficult or how unstable PC/Windows is.

[simX]

Like Mac OS X, not many people use the latest version of Windows. So, Apple is still giving facts in their commercials, not myths.

[themacko]

Umm, these are real people telling their real stories. Not everyone has Windows XP (which is no more stable than 98, IMO). I think the switch commercials are just fine and are targeted for the perfect audience of PC users who don't know that Macs are a viable substitute for PCs which tend to be buggy and flakey.

Non tech-heads don't care about numbers and facts, they want something that works well and is reliable. That's exactly the point that the switch ads are making.

[kting28]

thanks for the reply, the reason why I'm resenting these ads is that as a LINUX/UNIX guru who recently adopted his new beloved powerbook 800, I'm continuously being mocked by my co-workers as one of those not competent to operate even windows.

While I don't care much about these comments but I do think Macs should be advertised as the SMART alternative, but not as a REFUGE. Ad featuring Dave Haxton the programmer is a good example. But Ellen Feiss .... well, may be that's what the commercial wants to say: even idiots can use Macs.

XP is rock solid stable COMPARED to win98, ask any admins around. But its no match for Unix. But at least MS continued to develop its OWN product and tried her best to make it good. Apple simply gave up her own technology and move to UNIX, wise move, but its a set back. Jaguar is no way "wildly innovative", its just great technology from the 70's plus a great GUI. I switched to Mac mainly because of the Unix behind and the great hardware design.

[Sogni]

Originally posted by kting28
I don't know if its only me but I'm really quite annoyed by some of the apple switch commercials. The stability of windows xp is quite well known now and one of the ad is STILL complaining the long gone BOD (blue screen of death).

[/i]

Um... tell that to my client, who's XP keeps giving her BSODs so often I'm going to have to redo her computer with 2000 instead!

The new ad featuring the stupid high school girl is even more hilarious: paper disappearing during editing ? sound of "bli bli bli bli " ? Hey, MS word (which I assume she was using) has auto save, learn that feature. Sounds to me that she hit the power/reset or just messed up the word editor herself. The only impression given to average PC users by this ad is that Mac users are idiots.

Happened to me, and I'm not an idiot!
I've been using windows since 3.1, I've been using Office since 95, and I do know about the auto-save feature... I've lost more papers than I care to admit... it's sooo heart wrenching and devestating! ok so I didn't get all the "bli bli bli bli bli" like the girl did, but I cringed and felt her pain just the same... been there too many times!

*Goes to hide in a dark corner in the fetal position from such horrible memories*

[Oscar Castillo]

You simply need to understand the marketing behind all the Apple commercials. The message is not catering to any particular group or segment of the viewing audience, but to the mass audience can understand. Too cerebral a message and you lose the inexperienced. Too silly and you lose the attention of the more professional user. The switch commercials are just an attempt to attract attention to a product line.
I would rather Apple have commercials which show more product details and less story and music, but the current formula has worked for them in the past. I think if they want to attract more users they need to show off more of the hardware and software they are trying to sell.

Originally posted by kting28
I don't know if its only me but I'm really quite annoyed by some of the apple switch commercials. The stability of windows xp is quite well known now and one of the ad is STILL complaining the long gone BOD (blue screen of death). The new ad featuring the stupid high school girl is even more hilarious: paper disappearing during editing ? sound of "bli bli bli bli " ? Hey, MS word (which I assume she was using) has auto save, learn that feature. Sounds to me that she hit the power/reset or just messed up the word editor herself. The only impression given to average PC users by this ad is that Mac users are idiots.

Well I'm not a troll from MS, I even hate this company, but hey, Mac users should be advertised as smart ones.

I understand the need to attract below average users (no offense, below average in using computers) and the need to continue advertising the ease of use of Mac, but still , apple, please give FACTS, no more MYTH of how difficult or how unstable PC/Windows is.

[Gregita]

At first, I didn't like them.

After I watched a few of them, and actually saw them on tv, I started to like them more and more.

Just last night, I watched all of them back to back.

Sick? Yes. Fun. YES.

Having been on the dark side, I relate most to what Mark Frauenfelder says: "it's like being stuck in a bad relationship. It works on some level so you are afraid to make that jump."

So true.

I also loved the Bill Gates one that was on here.

I must have watched that one ten times.

I even played it for friends.

"I have been using Microsoft for a long time. I guess you could say I was an early adopter. "

Classic.

Anyway, I am happy with the ads. The people scare me sometimes, especially the two newest ones.

For the most part, though, I am happy that Apple is taking Microsoft on head on.

I think it is about time.

[Oscar Castillo]

What Bill Gates Switch Ad? You mean the geeky kid with the iPod? Or the guy with the suit and glasses?

Originally posted by Gregita
.........

So true.

I also loved the Bill Gates one that was on here.

I must have watched that one ten times..............