Forget Switchers... It's Time To Think Different...

[Oscar Castillo]

All I recall is the one lame PowerMac commercial with the kid being thrown against the tree and the wrecked house. All the new hardware since then, iMac, Mini, and the PowerMac need to have more exposure. A lot of people are in the dark "still" about the Mac.

[Satcomer]

A marketing campaign of any kind for Macintosh Computers, OS X or iLife is NONEXISTENT. There is no print, TV and minimal magazine advertising! This is unacceptable! Apple's market machine is geared for iPods only with some overtones to iTunes. I would blame the advertising agency for Apple but I think with Steve's micro control, the blame is on Apple as a company. Market share will not move with any significance without a GOOD advertising push.

[Lt Major Burns]

http://www.esm.psu.edu/Faculty/Gray/movies.html

nearly all the apple adverts. some are good, very stylish presentations of hardware. other play on facts (G4 Yikes! weapons-grade processors etc) and others are down right awful. mostly good though

[Qion]

I think that Apple had a stronghold on the market before, during, and after Christmas with showing off iPods and marketing their colorfull, younger-audience inspired iPod adds. And they did a good job of it. Who doesn't know what an iPod is by now? Hell, the word "iPod" is almost becoming synonymous with the words "Mp3 Player". I just wish I had invested money into Apple before the holiday season... But now is time for some change. Apple is going to start declining in market share if they don't start up marketing campaigns on things like the ones mentioned before; iMacs, PowerBooks, iBooks, Mini's, etc. Apple could seriously take off from the popularity of the iPod as a firm-ground unto the population.

I think that the idea of bringing back the Switch campaign again in a different form wouldn't be the greatest idea. Sure, it might grab some people, but I think that Apple now has enough audience recognition to just advertise as a singular company, with no intervention into the realm of "switching". They could market their great and superior product to the masses in just the new-age way they did with the iPod commercials.

Just think of the impact an Apple-style iMac ad would make...

EDIT: Oh, and the Think Different advertising. I personally like the idea, but I don't think it would appeal to the masses again. It's just a little too old to bring back now.

[RGrphc2]

Here is another idea too for Apple.


Starts including all their entry level (iBook/Mac Mini) computers with 512MB of RAM and offered more discounts, not just student, i think a lot of people will be switching.

Also promote the Games on the System!!! Granted there are a few Mac Gamers out there....I am one of them and I will proudly admit it. There are a ton of Apple Games out there, it's just nobody knows where to get them, get some deals with EB Games to start carrying Macintosh Games as well.

[texanpenguin]

Why would you try to lure gamers? They're exactly the ones who DISLIKE Macs, and who are knowledgeable enough to know that it's realistically not the platform for them.

Apple should advertise the iMac. A lot. Most people still associate the iMac name with the old five-flavours. They didn't know about the G4 and they don't know about the G5. People don't know that Apple really competes in the computer arena anymore.
Advertise to the old folks who are fed up with viruses, and who are keen to use iMovie, iPhoto etc. Not just the hipsters.

[Qion]

Originally Posted by texanpenguin

Apple should advertise the iMac. A lot. Most people still associate the iMac name with the old five-flavours.

I completely agree.

[Lt Major Burns]

^^ too true - i recently convinced a friend of mine to get an imac g5 - she just wants music, photo's, internet etc. she wouldn't beleive she could get such a good computer for so little. plus she wouldn't beleive me when i said there wasn't a seperate box for the computer. the imac is very cheap, and very good.