Forget Switchers... It's Time To Think Different... - Page 4

CreativeEye · #25 June 22nd, 2005, 09:36 PM

fjdouse - seriously - i find it incredibly difficult to get overly emotional - or indeed take personally the things said by / over what faceless users of a website forum say! nothing you've said is actually of much interest to the topic at hand but instead has shown your own LACK of cultural reference.

you talk of debate and correct forums for it, but your only real contribution to the actual topic has been -

'Foul! So much cheese, ham and apple pie in one go I almost vomitted.'

hmm - a nice and constructive - well thought out, clear and focused contribution! nothing overtly negative about that! it's a pity you didnt think to go back and edit that post! thanks!

if the day ever came where i took a forum as seriously as you like to think i do - i'd take myself out into the sunshine and try and connect with real people more often!

though i must say you've taken a few things i said personally - to pick up on the things YOU have picked up on... - a general comment i made about 'people who get it and people who don't' which is just a re-phrasing of 'one mans art is another mans trash' - unless you simply dont agree with that statement?...

and 'stay hungry, stay foolish' - again, you seem to have taken this as a personal dig at you! when it couldnt be further from that! it's lengthy to go into here - but google it and you'll see why i wrote that at the end of that particular post - in reference to the quote i pasted within it.

'...heres to the crazy ones, think different - stay hungry, stay foolish...'

in fact - you probably won't do that as you've said you're bailing out of this thread...

ho hum...

*and if you are reading this - 'ho hum' is in no way a dig at you...*

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back to topic now?!...

fjdouse · #26 June 22nd, 2005, 10:21 PM

ok, you're almost ranting now, you can't seem to take an apology, I can only say sorry so many times before even my patience wears out. I'm sorry if I offended you, no go back to your philosophical dissection of adverts in peace and get over it.

fjdouse · #27 June 22nd, 2005, 10:47 PM

I've re-edited the post which upset you, sorry again.

CreativeEye · #28 June 23rd, 2005, 08:03 AM

well done on the climnb down! your re-edit of the post sure beats your original single line of -

'Foul! So much cheese, ham and apple pie in one go I almost vomitted.'

i agree with you one one aspect - such an advert played in the uk (or other non-north american english speaking country) would need to be re-recorded.

as an advertising writer / designer myself (hence the 'philosophical dissection of adverts'!! meh!) i've worked with clients where the tone of delivery is sometimes more important than imagary in some regions.

however - theres a current range of ads by honda in the uk which are massively popular - delivered in a very similar VO stlye - but yet they are still very popular. brand awareness of honda on the back of those adverts has risen considerably - and theres actually very little product placement or 'sell'.

the think different campaign and the recent stay hungry, stay foolish speech by steve jobs reminds me very much of a 'music' single that went number one in the uk called something along the lines of 'wear sunscreen'. again that was delivered in a very similar style to the think different ad and the honda ads.

if you read my original thread starting post you'll see that i think that the think different campaign would work perfectly as a brand builder (so you have more people thinking of apple as more than just the maker of ipods) - but only on the back of ads that feature hardware and the OS. an entire (and long running) campaign.

the new ads that are currently being filmed (apparently) using ames rooms seem like they will be squarely pushing the mac mini - probably the nearest peice of computer hardware to the ipod in the apple line-up. i just hope that apple dont spend alot of money building and filming these ads and then only showing them a couple of times...

the windows 'start something' ads are already appearing in a big way - and are pretty misleading regarding that actual abilities of the windows OS. Apple needs to jump all over this and tout the macs / the OS / iLife...

**fryke** · #29 July 2nd, 2005, 05:26 PM

I have to say, there was a time when I really liked Apple's ads. I had them on Zip disks back then... There was one demo movie on an Apple "Multimedia" CD (promoting Quicktime, I guess...) that I liked especially, but I can't seem to find it _anywhere_. It was called "Momentum Mac". If anybody has a link to that or has the video... (It was rather big, I recall...)