While you're right that this is what happens to many Apple fans and that it might be indeed part of Apple's marketing plan, there are still things Apple can't deny. And if Apple's service is bad enough, people _do_ get fed up with Apple. I have to say that I've never had bad customer service from Apple (only from Dell), though.
On another note: Who's comparing Apple to Rolls Royce? The usual comparison is PC=Just another car, Mac=Mercedes or BMW. And I think that holds true.
Mac user since 1987. Running Mac OS X 10.8 Mountain Lion on a MacBook Air 11" & an iMac 27" and whatever's newest for my iPhone 4s, iPad 3 and AppleTV 2.
Apple Certified System Administrator 10.6, Apple Sales Professional 2008-2011, Apple Certified Mac Technician.