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Macosx.com
For over a decade, Macosx.com has been serving the Mac Community with 100% volunteer driven technical support. We love the Mac platform and we want you to get the most out of your Mac computer.
In 2011, Macosx.com joined the Tech Media Network.
Advertising
If your interested in advertising on Macosx.com, please contact the Tech Media Network.Our Mission
Macosx.com provides a complete consumer technical support site covering the Mac and iOS (IPhone, iPad, iPod Touch) platform. Aside from supporting the operating system, our goal is to provide support for all applications that run on those operating systems and the hardware that connect to the computers which run them. We provide fast, friendly technical support by a 100% volunteer base, at no charge to the end user.
History
Launched in late 2000, macosx.com started off as a gathering place for individuals participating in the Public Beta of Mac OS X to discuss their experience with Apple's new operating system. With the growth and success of Apple's operating system, macosx.com continued to grow over the years becoming a large forum community to share, discuss and help with using Mac OS X. In 2005, macosx.com launched free personal technical support which was staffed by volunteers who answered questions individually (outside the forums).
Advertising and Promotion
In 2005, macosx.com took steps to expand brand awareness. The first ad was in the April issue of MacTech magazine (Fig. A). The aim was to grow our tech user base to get more people helping out on our free support mission.
(Fig. A) MacTech April 05 - View Larger View
The August edition of MacWorld magazine (Fig. B), the newsstand version featured our largest ad on the magazine insert. The insert was included only in newsstand editions which included a CD with a plastic wrap.
(Fig. B) MacWorld Aug 05
View Larger View
This awesome ad size was given to us at quite a discount from MacWorld, and we do appreciate them for doing that.
Finishing out the year, Macosx.com went after another audience with the December issue of MacAddict (Fig. C). Using the design from our T-Shirt, we made it into the magazines Showcase advertising area.
(Fig. C) MacAddict December 05 - View Larger View
In all cases, we had mixed results on how well each ad did. Other simultaneous promotions online and in other locations, the success of the magazine market was difficult to track.
