When I was working in an Apple Centre in Sydney, Australia last year, Apple released an advert in the main paper (Morning Sydney Herald) of the "New Beige iMac"!!!
You would not believe how many calls we got asking for one!
Their other ads using iMacs side view to create a Sydney Opera house lookalike was also brilliant.
On that note, does anyone know where to get that information or pictures of Apples past ads?