From Cnet.com
Apple has been working on the new iMac for at least two years.
However, the new iMac didn't always have the look of a desk lamp. Early designs had the monitor and computer parts together. But Apple CEO Steve Jobs wanted to keep the flat screen flat and encouraged the designers to let each element--computer and screen--be true unto themselves.
The new design began taking shape about a year ago, Ive said.
Rubinstein said such evolutionary design is part of Apple's process.
"Where you end up is a lot different from where you started, but it's better," he said.
