And then of course, when they couldn't grab any other niche, they tried pushing BeOS as the ideal for set-top devices. By then it was too late - Linux and other Open source miracles had won the tech-head and student market, Mac still had full control of media, publishing, etc. And M$ owned everything else.
It is a pity, as BeOS was actually a very good OS. It never crashed on me, either, and I ran it on utter junk.
If they have any sense, they could just release the code into the public domain. After all, there is no saving the company now, but the Open Source crowd might make something of the product.