We have all waited for MacWorld events with anticipation. Sometimes, we even got up really early. I remember while living in Cupertino, that I'd get up just before 6am to watch a MacWorld keynote on the Internet, one that was in New York. Of course, living in the middle of the country, time zones for either NY or SF are friendly to me today. But either way, we watched them, not because Steve is cool, cause well, he is just a guy. We didn't watch it because a cool band was playing or some skimpy clad women would be on stage, we did it because we wanted to be the first to see what Apple, the company that seems to come up with the wildest and coolest things, was going to offer us this time.
We have all seen it, a keynote destined for disappointment, a 20 minute discussion on the latest update of iXYZ software, and how a cool new widget that somehow justified the 20 minute discussion of the 4th update of iXYZ. We wondered, after an hour and a half, would the demos from Adobe, Microsoft, other big name developers, be followed by something really cool, something we could run to school or run to work and say... DID YOU SEE WHAT APPLE JUST LAUNCHED? Then to watch the Mac skeptics, the people who are happy with minimalism (i.e. Windows) go "wow" just for a brief moment in time, they gave homage to the company we hold dear to our heart, even as short lived as the WOW is, even though followed by "it's how much?".
This coming MacWorld, in my humble opinion, is the silent bomb. Something big is coming, at least in Steve's mind, and here is why.
1) The rumor leaks have been stopped. It's strangely silent, just as with the silence before the storm, so is the silence before MacWorld this year.
2) The timely announcement that someone had been arrested or was needing to be arrested for releasing certain information about a soon-to-be-released product, before it was released. It was timed to remind anyone who might want to release some data, that the law is not on their side, and they will be punished if they do.
3) The release of the old "faithfuls" prior to MacWorld. iSync release, iCal update, 10.2.3 not long ago. All of which could have waited just another week or two before being released, at MacWorld.
All this points to the fact that Steve has something he wants to spend some time on. Sure, he will highlight the latest releases, talk about numbers, and how well the iPod is selling. We can expect demos from people who are stage poets and others who are stage scared, but what the rumors sites seem reluctant to say, yet is so evident by the silence, is that this MacWorld, is going to be big. No time for mundane stuff like 10.2.3 or iSync release, this MacWorld, is for the history books.
We have all seen it, a keynote destined for disappointment, a 20 minute discussion on the latest update of iXYZ software, and how a cool new widget that somehow justified the 20 minute discussion of the 4th update of iXYZ. We wondered, after an hour and a half, would the demos from Adobe, Microsoft, other big name developers, be followed by something really cool, something we could run to school or run to work and say... DID YOU SEE WHAT APPLE JUST LAUNCHED? Then to watch the Mac skeptics, the people who are happy with minimalism (i.e. Windows) go "wow" just for a brief moment in time, they gave homage to the company we hold dear to our heart, even as short lived as the WOW is, even though followed by "it's how much?".
This coming MacWorld, in my humble opinion, is the silent bomb. Something big is coming, at least in Steve's mind, and here is why.
1) The rumor leaks have been stopped. It's strangely silent, just as with the silence before the storm, so is the silence before MacWorld this year.
2) The timely announcement that someone had been arrested or was needing to be arrested for releasing certain information about a soon-to-be-released product, before it was released. It was timed to remind anyone who might want to release some data, that the law is not on their side, and they will be punished if they do.
3) The release of the old "faithfuls" prior to MacWorld. iSync release, iCal update, 10.2.3 not long ago. All of which could have waited just another week or two before being released, at MacWorld.
All this points to the fact that Steve has something he wants to spend some time on. Sure, he will highlight the latest releases, talk about numbers, and how well the iPod is selling. We can expect demos from people who are stage poets and others who are stage scared, but what the rumors sites seem reluctant to say, yet is so evident by the silence, is that this MacWorld, is going to be big. No time for mundane stuff like 10.2.3 or iSync release, this MacWorld, is for the history books.
