logo design help

mi5moav

Registered
Anyone have any good recommendations on logo design firms. My aunt is starting up a small biz and tried out 3 or 4 online logo design firms and most of them just play around with fonts and colors and really don't create something like "that's it, perfect!" Has, anyone used someone or believes they can transform an idea onto paper that really catchets the idea behind the product?

She doesn't have much money maybe 50 or 60 bucks... She has a basic concept to work from.

**this is not a rumor**
 
mi5moav

I am a designer, and I know that all you are going to get for 50 bucks is a relative of your aunt's creating a rough sketch of a logo, and it's not going to be very professional. Logos take time to develop and they don't happen overnight.

A good corporate logo with 10 iterations and revisions can cost upwards of $3000 or more. A smaller business could expect to spend $500-1000 for a logo depending on usage and distribution.

Any design firm can do a logo, but your aunt has to research a local firm that serves small-medium sized businesses, and she must like that firm's work; most firms have a style.

I have a few logos I have designed on my website: http://www.flikworld.com/portfolio, though admittedly I have only spent about 10% of my time designing logos. There's too much other production design work to be done (ie. bread and butter moving text around and preparing docs for print kind of design).

There is a general rule in logo design: Keep it simple. One way to go against this rule (and make a crummy logo!) is to put your company text over a poorly designed picture of what your company makes. Awful! Stay away from this.

Basically, your aunt needs to find a logo she likes and add that research to her sketch. Then she needs to analyze how much her logo means to her. It's the first and most memorable thing about a business. Does she feel her business is worth $50? Food for thought. :)
 
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