It is cool that you can store picutres and audio with the new iPod update. But why do we need a $99 3rd party piece of hardware to get photos on the iPod when we have iPhoto. Maybe I haven't read enough yet or maybe that is for the windows users. It is seems it is to make the iPod work like a digital wallet. Transfer pictures from your camera to the iPod to free up your camera. Maybe it is me by $99 seems a litttle steep.