iTools actually lets you keep some privacy. Basically what .NET is doing is allowing programmers to tie their products so that much of your information is stored on the internet. iTools is much less invasive, and allows you to do things without signing away your firstborn.
Just my spin on this.
Oh, yeah, one other thing. iTools:Apple::.NET:Microsoft (iTools is to Apple as .NET is to Microsoft). Basically, if we're ever going to migrate to a system like this, I'd REALLY rather have my information stored with Apple than with Microsoft.