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BW0085 DEC 20,2001 5:30 PACIFIC 08:30 EASTERN
( BW)(NY-NIELSEN//NETRATINGS)(NTRT) Nielsen//NetRatings Announces Top E-Tailers, Led by Amazon.com; Half of All Online Holiday Shopping is Conducted At Work
Business Editors/High-Tech Writers
NEW YORK--(BUSINESS WIRE)--Dec. 20, 2001--Nielsen//NetRatings today announced the top e-tailers for the month of November, with Amazon.com leading the way with 31.5 million unique visitors. Traffic to the site jumped 32 percent since last year, marking a record high for 2001 (see Table 1).
"Amazon's phenomenal growth in 2001 defies the law of large numbers," said Lisa Strand, director and chief analyst, NetRatings. "Traffic to the site is more than three times as large as the next e-tailer. Posting double-digit growth year-over-year is noteworthy because of Amazon's sheer size."
Columbia House drew 8.7 million surfers and claimed the second ranking, while the Toysrus.com property grabbed the No. 3 spot and attracted nearly 7.6 million unique visitors. Traffic to Barnes and Noble totaled 6.2 million unique visitors. Rounding out the top five, Apple.com recorded 6.1 million surfers.
"The fastest growing sites among the top e-tailers include Columbia House and Bestbuy.com, as value-oriented sites continue to appeal to the growing number of price-conscious shoppers," said Strand.
Table 1. Nielsen//NetRatings Top 15 E-tailers, November 2001
(U.S., Combined Home and Work)
----------------------------------------------------------------------
Site Unique Audience (000) Reach Percent
----------------------------------------------------------------------
1. amazon.com(a) 31,487 26.7
2. Columbia House 8,683 7.4
3. ToysRus 7,564 6.4
4. Barnes and Noble 6,212 5.3
5. apple.com 6,134 5.2
6. bestbuy.com 5,993 5.1
7. dell.com 5,713 4.9
8. walmart.com 5,652 4.8
9. hp.com 5,223 4.4
10. sears.com 4,919 4.2
11. target.com 4,689 4.0
12. JCPenney 4,654 4.0
13. cdnow.com 4,275 3.6
14. hallmark.com 3,974 3.4
15. compaq.com 3,657 3.1
----------------------------------------------------------------------
Source: Nielsen//NetRatings, November 2001
Note (a): Amazon.com figure includes Toysrus.com traffic, which is also ranked separately in the list
Note: An e-tailer is defined as an online store that sells tangible goods on the Internet. Excludes travel sites, as well as financial services, auctions, online subscriptions, and software OEMs. Also excludes online stores with less than 25 percent of their Web traffic engaged in shopping online.
Half of All Online Holiday Shopping is Conducted at Work
According to the Nielsen//NetRatings Holiday eCommerce Index, online shopping at work accounts for nearly half of all shopping activity. At-home shopping spiked to 57 percent during the week ending November 25, as surfers took advantage of the Thanksgiving holiday weekend to shop online (see Table 2).
"Despite the fact that there are three times more Internet users who have access to the Web at home, the percent of shopping activity at work matches home activity," added Strand.
Table 2. Percentage of Home Versus Work Shopping Activity
----------------------------------------------------------------------
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
----------------------------------------------------------------------
Date 28-Oct 4-Nov 11-Nov 18-Nov 25-Nov 2-Dec 9-Dec 16-Dec
Home 50% 50% 50% 51% 57% 52% 52% 52%
Work 50% 50% 50% 49% 43% 48% 48% 48%
----------------------------------------------------------------------
Source: Nielsen//NetRatings Holiday eCommerce Index
Note: The weekly Nielsen//NetRatings Holiday eCommerce Index is based on total shopping trips at work and at home measuring the amount of Web activity at ecommerce sites during the course of the holiday season.
About Nielsen//NetRatings
Through strategic partnerships between NetRatings, Inc. (Nasdaq:NTRT), Nielsen Media Research and ACNielsen, the Nielsen//NetRatings Internet audience measurement service collects real-time data from more than 233,000 individuals with access to the Internet in 29 countries around the world. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. For more information, please visit www.nielsen-netratings.com.
Note to Editors: Please source all data to Nielsen//NetRatings.
--30--mcc/sf*
CONTACT: NetRatings, Inc.
Maria Bumatay, 408/586-7560
Christine Chan, 408/586-7572
or
Weber Shandwick
Anthony Loredo, 212/445-8225
KEYWORD: CALIFORNIA NEW YORK
INDUSTRY KEYWORD: ADVERTISING/MARKETING CONSUMER/HOUSEHOLD
INTERNET E-COMMERCE RETAIL
SOURCE: NetRatings, Inc.
( BW)(NY-NIELSEN//NETRATINGS)(NTRT) Nielsen//NetRatings Announces Top E-Tailers, Led by Amazon.com; Half of All Online Holiday Shopping is Conducted At Work
Business Editors/High-Tech Writers
NEW YORK--(BUSINESS WIRE)--Dec. 20, 2001--Nielsen//NetRatings today announced the top e-tailers for the month of November, with Amazon.com leading the way with 31.5 million unique visitors. Traffic to the site jumped 32 percent since last year, marking a record high for 2001 (see Table 1).
"Amazon's phenomenal growth in 2001 defies the law of large numbers," said Lisa Strand, director and chief analyst, NetRatings. "Traffic to the site is more than three times as large as the next e-tailer. Posting double-digit growth year-over-year is noteworthy because of Amazon's sheer size."
Columbia House drew 8.7 million surfers and claimed the second ranking, while the Toysrus.com property grabbed the No. 3 spot and attracted nearly 7.6 million unique visitors. Traffic to Barnes and Noble totaled 6.2 million unique visitors. Rounding out the top five, Apple.com recorded 6.1 million surfers.
"The fastest growing sites among the top e-tailers include Columbia House and Bestbuy.com, as value-oriented sites continue to appeal to the growing number of price-conscious shoppers," said Strand.
Table 1. Nielsen//NetRatings Top 15 E-tailers, November 2001
(U.S., Combined Home and Work)
----------------------------------------------------------------------
Site Unique Audience (000) Reach Percent
----------------------------------------------------------------------
1. amazon.com(a) 31,487 26.7
2. Columbia House 8,683 7.4
3. ToysRus 7,564 6.4
4. Barnes and Noble 6,212 5.3
5. apple.com 6,134 5.2
6. bestbuy.com 5,993 5.1
7. dell.com 5,713 4.9
8. walmart.com 5,652 4.8
9. hp.com 5,223 4.4
10. sears.com 4,919 4.2
11. target.com 4,689 4.0
12. JCPenney 4,654 4.0
13. cdnow.com 4,275 3.6
14. hallmark.com 3,974 3.4
15. compaq.com 3,657 3.1
----------------------------------------------------------------------
Source: Nielsen//NetRatings, November 2001
Note (a): Amazon.com figure includes Toysrus.com traffic, which is also ranked separately in the list
Note: An e-tailer is defined as an online store that sells tangible goods on the Internet. Excludes travel sites, as well as financial services, auctions, online subscriptions, and software OEMs. Also excludes online stores with less than 25 percent of their Web traffic engaged in shopping online.
Half of All Online Holiday Shopping is Conducted at Work
According to the Nielsen//NetRatings Holiday eCommerce Index, online shopping at work accounts for nearly half of all shopping activity. At-home shopping spiked to 57 percent during the week ending November 25, as surfers took advantage of the Thanksgiving holiday weekend to shop online (see Table 2).
"Despite the fact that there are three times more Internet users who have access to the Web at home, the percent of shopping activity at work matches home activity," added Strand.
Table 2. Percentage of Home Versus Work Shopping Activity
----------------------------------------------------------------------
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
----------------------------------------------------------------------
Date 28-Oct 4-Nov 11-Nov 18-Nov 25-Nov 2-Dec 9-Dec 16-Dec
Home 50% 50% 50% 51% 57% 52% 52% 52%
Work 50% 50% 50% 49% 43% 48% 48% 48%
----------------------------------------------------------------------
Source: Nielsen//NetRatings Holiday eCommerce Index
Note: The weekly Nielsen//NetRatings Holiday eCommerce Index is based on total shopping trips at work and at home measuring the amount of Web activity at ecommerce sites during the course of the holiday season.
About Nielsen//NetRatings
Through strategic partnerships between NetRatings, Inc. (Nasdaq:NTRT), Nielsen Media Research and ACNielsen, the Nielsen//NetRatings Internet audience measurement service collects real-time data from more than 233,000 individuals with access to the Internet in 29 countries around the world. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. For more information, please visit www.nielsen-netratings.com.
Note to Editors: Please source all data to Nielsen//NetRatings.
--30--mcc/sf*
CONTACT: NetRatings, Inc.
Maria Bumatay, 408/586-7560
Christine Chan, 408/586-7572
or
Weber Shandwick
Anthony Loredo, 212/445-8225
KEYWORD: CALIFORNIA NEW YORK
INDUSTRY KEYWORD: ADVERTISING/MARKETING CONSUMER/HOUSEHOLD
INTERNET E-COMMERCE RETAIL
SOURCE: NetRatings, Inc.
