I didn't realize that it was the superbowl until I read in the Globe and Mail an article about what wines go with different sorts of junkfood (popcorn, pizza, chips...), and it was introduced with a reference to sitting on the couch to watch the superbowl and pig out.
It was in the Saturday edition, but I didn't read it until Sunday. And I don't own a TV. So yes, I'm a nerd. But then I'm a Canadian nerd, so what do I care about American football? There's hockey to keep track of!