Apple blank DVD-R discs?

[Paul C]

Why are these so much more expensive than other discs? normal quality discs are about £3.69 for a pack of 25 but when I was in the Apple Store on Saturday I noticed a pack of 25 Apple discs are £45!!!!!

http://store.apple.com/Apple/WebObj...gECE53pB7uwW1PdcpFl0/1.0.19.1.0.8.25.7.11.1.3

 

[eric2006]

Why are these so much more expensive than other discs? normal quality discs are about £3.69 for a pack of 25 but when I was in the Apple Store on Saturday I noticed a pack of 25 Apple discs are £45!!!!!

http://store.apple.com/Apple/WebObj...gECE53pB7uwW1PdcpFl0/1.0.19.1.0.8.25.7.11.1.3

.. because they are Apple ..

It's the Apple way.

 

[Paul C]

But nearly 11 times more expensive

 

[Lt Major Burns]

because they don't expect that many will buy them. but there will be those who do, and they make 11 times more profit that the nearest competitor.

 

[MisterMe]

Why are these so much more expensive than other discs? ....

Apple is not in the business of selling optical discs. Apple offers the discs as a convenience to its customers. Institutional customers such as myself who must develop a purchase requisition for everything we buy benefit from Apple's offering. It is much easier to include those discs on a purchase requisition for a new computer than to do a second requisition to buy the discs from a different vendor. Convenience pricing is expensive.