Apple courses for Apple Retailers.

[senne]

Some weeks ago i went to MediaMarkt and asked some more information about the Apple Powerbooks they're selling. Of course I know more than enough about the laptops, but I did this just to see if they give me correct information. Well, the thing is that they just don't know a damn thing about Apple hardware and software. I understand that most of the service-guys of MediaMarkt are rather PC-minded and don't know much of Apple, but I think when you're selling a product a minimum of knowledge about that product is required.

Now that the Mac mini is being sold in major stores, I think Apple is going to have a lot of negative mouth-to-mouth advertation because of people like this. The guy who was helping me at MediaMarkt said: "You're a student right? Do you really want to spend that much money for such a slow computer?". This is going to happen a lot or is already happening with the Mac mini.

I was thinking about how Apple could solve this problem and I came with a solution, that is maybe unpossible to do, I don't know. The idea is that Apple should hold Apple-sessions for major stores. Sessions about Apple's hardware, software and filosophy. Just some brief information to prevent false information is being told to the customers.

What do you think?

 

[Giaguara]

The resellers that are authorized have access to the study material and information about products, procedures etc that they need to keep themselves up to date. It would be better for them if they used the materials they have as well ...

 

[Satcomer]

senne: I totally agree about the lack of professionalism on a lot of Mac sellers that are not Apple centered. It is cases like the one you describe that caused Apple to develop their own stores. Resellers then wonder why Apple started up their own stores.