Apple Sightings -- Why is the Apple logo usually covered up ???

D

djbeta

Registered
Could someone tell me why is the Apple logo often covered up on television ??

My thought is that the television show doesn't want to give Apple free publicity ? and perhaps they would show the logo if Apple agreed to pay a fee ?

or.. Apple must give approval to use their product on TV.

In any case... I was just watching Extreme Makeover (an awesome TV show where they build a very deserving family a new home in 1 week) and it appears they were using a 12" powerbook, but again, the logo was covered..
 
You're exactly right. It's the same reason you'll see brand name logos and such blurred out on other live filming TV shows (Cops, etc).
 
Extreme Makeover is sponsored by SEARS...who sells Compaq/HP and Sony. If you watch long enough, you'll see that any computers they give away with the makeovers are Compaq/HPs. That's probably the #1 reason behind the covering of the Apple logo on the laptops the designers/crew on that show.
 
These days shows have advisors that advise and give insight on how to incorporate the sponsor's products into the show. Have you ever noticed on NCIS the Nextels and the Motorola phones mentioned by name?

Before people would just use what was on hand and not worry about giving free publicity, today since they can milk it for more money they blur out or cover over the brand names if they dont pay the show to do it, also they go to great lengths to incorporate advertizing on the show.
 
I also guess that for Apple it's all the same. I've yet to see a person go buy a PowerBook because, say, Val Kilmer used one in The Saint. For me personally, it was more important, because I _had_ that PowerBook. Made me feel good back then, to see him use the same thing. And _that_ still works, even if the logo is covered by a sticker or something, because if you actually have the same notebook, you'll recognise it.
 
like in sex and the city, carrie used a pismo - made me feel all tingly inside cuz i was using a pismo! though she was using os9 i believe
 
Which also made sense for 'pure writers'... If all you needed was Simple Text, OS 9 had much better battery life. ;)
 
Of course if they actually show a screen shot, it is very easy to know when they are using a Mac.
 
This is kind of on topic.

At my house we watch a lot of G4Tech TV. There are a lot of crappy comercials for "learn computing fast" and crappy remote desktop software. One of the learn computing fast comercials has some chick using a pre PPC PowerBook, looking like a PowerBook 100. Seem rediculous to me after thinking of the age.

On one of the remote desktop comercials, I can't think of the name right now, the chick is using a 12" PB. They have a video overlay on the screen that is of someone using windows, at first i thought it was just the remote software but then she opens the remote software from the desktop, I about put my head through the wall.
 
I;ve known people that bought the nokia 9000il because val used it in the saint :D

I am happy when I see newtons in movies :D
I had a 120 which I gave to a friend and now I have a 2100 :D
 
fryke said:
Which also made sense for 'pure writers'... If all you needed was Simple Text, OS 9 had much better battery life. ;)
Click to expand...
Fair enough, but did the "IMpure-writing" Carrie ever use her pizmo outside her apartment?

I never saw her carrying anything more than a handbag or a new bag filled with Jimmy Choos' etc. shoes! ;-)
 
AdmiralAK said:
I;ve known people that bought the nokia 9000il because val used it in the saint :D
Click to expand...

I actually know someone who bought a C70 (Volvo) cause that was the car he used in the movie. It's amazing how many people buy stuff cause they saw it used in a TV show or in a movie.
 
Heh, I'm more likely to buy a Mini Cooper because of the Italian Job movie. Of course, I also happen to think they're awesome cars to begin with, but the movie pretty much first introduced them to me. :)
 
You should drive one of the Turbo Minis...fun can't begin to describe it. I'd even consider buying one if I didn't have a dire need for more space, towing capability, and 4wd.
 
I bought my Mazda RX8 because Britney drove one in her "Me Against the Music" video... :eek:
no, kidding, I had been already thinking about buying it even before the video came out.
 
RTBF, television francophone of Belgium, had to cancel a weekly show because they used too many Macs. :|
 
you have a need for 4wd? must be ugly, where you live. ;) we have nice streets out here in civilisation. *cough*

senne: Was that really the reasons for cancelling the show? What kinda show was that?
 
fryke said:
you have a need for 4wd? must be ugly, where you live. ;) we have nice streets out here in civilisation. *cough*
Click to expand...

Actually, funny you mention that as they're still covered in ice from the pre-xmass snow we had, but that's not a usual problem. The first day or so they were pretty much 4WD only, but then again it was a nasty snow/ice crystal mix that was like deep sand. A day or two after that anyone with common sense and a marginally capable vehicle could drive on them.

I spend too much time in construction sites, on lands we have listed (no roads of course), and etc. for my job. 4WD is a must have there. I also spend a lot of time camping and traveling, most of which are way off the beaten path and almost always require the ground clearance of a SUV/truck to get to. Some even require lo-range 4WD to get to.
 
fryke said:
senne: Was that really the reasons for cancelling the show? What kinda show was that?
Click to expand...

CyberCafé, a show about informatica. The "production house" Ex Machina Television only used Macs in the studio because they had a contract with Apple. But RTBF didn't want Product Placement Advertisement, so they canceled the show.
 
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