We seem to be missing the point of the problem here, any company making an OS which tries to go up against Microsoft is going to fail. Companies which make their own hardware and software at least have a fighting chance.
mi5moav said:
So, I guess they might as well throw in the towel and give up and live with it. I really don't think every person on earth is going to buy and Apple manufactured computer, however, there is a good chance that they may buy an HP, IBM, Sony computer with mac os.
Where did anyone get the idea that Apple should have 100% market share? Or 50%? Or 25%?
I would start worrying over 10% (which is about what Apple holds in installed user base of total computer usage in the US). At that point Worms and viruses start to look feasible on the Mac OS.
As a shareholder I would prefer Apple having 30% market share of the OSes out there and not selling a single piece of hardware then having a 5% market share and selling 100% of the Mac Os capable computers out there.
Only if you don't care about your shares. Apple is a hardware maker. They make no money, NO MONEY, on software. All profits come from hardware sales. Apple makes software to sell hardware.
Let me rephrase that...
They make software to sell their own hardware.
They failed since they licensed it to the wrong companies. Apple licensed it's OS to the john doe of the computer makers back then Umaxen, PowerComputing?!!?
They failed because it didn't generate any new market share. People were buying these other systems and not Apple's. So Apple was selling an OS which they were not making money on to sell hardware which they were not making money on.
That is a failed business strategy.
If we had HP, Sony, IBM and the license agreement would have been tweaked a bit we wouldn't be having this conversation today. So, I guess everyones motto is history always repeats itself, and if you fail never try again. We'll see next year... I think HP really has Apple pushing for level 3 assurance, when and if they are a go with the gov, I think HP will be good to go.
NeXT gave up on hardware and went totally software. They were about to get out of the OS market (having given Sun pretty much everything special about OPENSTEP) when Apple bought them.
In 1995 IBM had between 5-10% of the PC market. And yet they couldn't fight Microsoft with that amount of installation and a better product.
Be was giving away the BeOS in the end, and Microsoft went out of their way to kill off that company.
Apple does Apple computers. They aren't much of a threat to Microsoft and they make Microsoft look like it is playing fair by making a version of Office for Macs.
And, just to drive the point home, when Apple had a version of the Mac OS for Intel (Rhapsody), developers ignored it in favor of the PowerPC version. These weren't just any developers, these were developers who had been developing for OPENSTEP on Intel hardware for years and they switch to Mac hardware.
Apple is not going to give HP the Mac OS. Nothing would be worse for Apple than that. They may as well start giving away computers for free at that point.