While .Mac is fairly priced (IMHO), not everyone wants or needs all of its services. The cost is too high in such as case, thus Apple not only misses out on subscribers by not offering 'a la Carte' services, but it also misses out on their input with such a survey (since they are not members).
If you are a .Mac member, please mention that Apple should consider offering parts of their .Mac service at various prices.
What I really find disappointing is Backup, which only works if you subscribe to .Mac. Of course, there are other solutions, but such an app should come with OSX standard. Nobody is going to be able to back up their home folder to .Mac anyway, so using it to backup to CD/DVD's or a Hard drive is the only reasonable solution. This shouldn't require .Mac to be involved at all.