I actually agree with Romendo. [Romendo, remember that we Mac people are very touchy, knee jerky and have incredible abilities to deny reality
]. In fact, the main reason why I did not order a G5 was because I wanted all the information to settle first. I made that mistake with the G4, which was completely overhyped and overrated (Altivec, shmaltivec). But don't let me get off on a tangent.
Apple are masters of hype and I have swallowed much Koolaid in my day. I have every intention of going G5, but only if it truly delivers. (I suspect it will deliver quite nicely BTW. My own insider testers put the G5 1.6 on par with a DP 1.4...not bad).
As for Romendo's point, I find the AGP 8x completely misleading in the same kind of way that the DDR RAM thing was with the last batch of G4s. [Everyone remember that? Anyone want to defend Apple on that one?] If Apple is touting it as a feature/benefit, then it should actually have a benefit. DDR RAM had no benefit. Likewise, AGP 8x appears to have little or no benefit (currently). [Kind of like how FW800 has very little benefit right now for the average user] Whether or not that's ATI's fault or not doesn't matter. The simpe fact is that I, as a customer, am using information that Apple is giving me to make a purchsing decision. It is a reasonable assumption for a consumer that if a feature such as 8x is touted, then the benefits of 8x should be delivered. Nowhere (to my knowledge) does Apple say "Now with AGP 8x, perfect for when 8x cards actually catch up to our infrastructure."
I admit, I am not thoroughly up to speed on all the little details, so I will gladly admit to being wrong if I am, but after doing a tiny bit of research on ATI's site:
http://mirror.ati.com/products/radeon9800/radeon9800prome/specs.html
System Requirements
Mac® OS X 10.2.5 or later
AGP 4x or 2x capable Macintosh®
There is no mention of 8x support. Sure, the card will run in an 8x slot, but that's not the point. The point is whether there is any benefit to doing so. In other words, if the G5 was exactly the same, but just had a 4x AGP slot instead of the 8x, would it [the 9800] run the same. Based on this information, the answer is that indeed it would run the same, thus no benefit and Romendo has a valid point. Can someone point me to where ATI says the 9800 takes full advantage of 8x technology? I'm not being sarcastic, I'd just like to see it. Barefeats speculates so, but they don't provide a source.
Misleading information is utterly rampant in advertising. Notice how a lot of things are now Megabits instead of Megabytes cuz it sounds like more? Hard drive speeds have long been way overstated (theoretical bandwidths barely achievable in the most perfect of situations), printer speeds based on absurdly small coverage, cartridge lifespans based on minimal coverage, the list goes on and on. This 8x may just be another example.
Having said that, clearly having 8x is better than not having it. Presumably somebody will make a card that REALLY takes advantage of it.
FWIW-I run an ad agency and have worked with some of the best ad gurus on the planet. I've got a bit of a POV when it comes to such things.
I don't pretend to be an expert on this particular technology, but I definitely think Romendo has a point, and is not trolling. I guess I can't say I'm surprised by the reactions, however.