/dev/null OS X ad (not TV)

simX

simX

Unofficial Mac Genius
I think this has been mentioned before, but here's an image of the new ad that Apple is putting in magazines. It reads, "Sends other UNIX boxes to /dev/null."

unixad.jpg


Although it's an awesome ad, it should be targeted at WINDOWS users, not UNIX users.
 
I agree, it's a good ad. I saw it at MacNN today.

I'm with you, though, I think money should be going towards the Windows addicted market's press. But Unix is starting to pose a threat towards Apple in some areas, so I guess it's good that they advertise on all fronts.
 
A few things I noticed about the ad:

There is no IE icon on the dock.
Netscape 6 is running and using 53% of the CPU (yikes!)
iTunes is running but there is no window visible, not even minimized.
There is no hard drive. iPod and FireWire drive only.
They're running X Windows..?
PID 951 is 'Adobe Phot' -- but Photoshop is not running...

I know, I'm nitpicky. ;)
 
Cute ad, but with crap like NetInfo and an anemic terminal, it hardly puts other Unix boxes to shame. But as far as a whole package, they have a point. :)
 
Not sure exactly what you mean, but what I meant by my post was that I think it should use regular flat config files like /etc/hosts and such as opposed to NetInfo. Plus they should update the NeXT Terminal.app. I doubt either will happen. :(
 
Originally posted by Alexandert
Can't find "/dev/null"

:confused: :eek: :mad: :confused:

:D
Click to expand...

/dev/null is the "black hole" in Unix' device structure. The "data sink". If you don't care about what somebody says, you could say "send your replies to dev/null" or something like that.
 
Apple has noticed that Mac OS X appeals to UN*X-geeks. Coders migrate. But I think the ad is also aimed at Windows users non-the-less, mainly because of the *absence* of Windows in the ad. Indirectly, Windows users are targetted, too. Windows users know that there's this thing called UNIX, or they know there's this thing called Linux, and they know that it's much more stable than what they're using. They also know that it's a hassle to install and maintain (and work on) a Linux system. (It's not true, but 'they know'.) However, they also know that 'Macintosh' stands for the opposite. Macintosh stands for ease-of-use and beauty. Marrying this with UNIX is the best thing Apple can do in an ad. What did the ant in 'A bug's life' say? "We just walk AROUND the leaf."
 
frykem this a very good thing, that Apple seems to actually be embracing the UNIX side, even showing Terminal.app in an ad! I remember last year when a lot of the discussion was how Apple did not want people using OS X as a UNIX box and such. I think good things will come from this.
 
Originally posted by ulrik


/dev/null is the "black hole" in Unix' device structure. The "data sink". If you don't care about what somebody says, you could say "send your replies to dev/null" or something like that.
Click to expand...

Send your replies to /dev/nul :D :D :D



No, just kidding. :)
 
Originally posted by ulrik
/dev/null is the "black hole" in Unix' device structure. The "data sink". If you don't care about what somebody says, you could say "send your replies to dev/null" or something like that.
Click to expand...

Sounds like the room D-16 at my school.
 
In case you're wondering, there are as many D-16's at my school as spoons in The Matrix. If you want to confuse someone at my school, tell him to go to room D-16.

Then laugh through the next period.
 
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