I don't see why having *.wma is seen as such a bad thing. It will mean that M$ will finally be able to stop whining about "...Windows is all about choice, and with iTunes, it locks you into an iPod purchase..." (David Fester paraphrase) and it no longer means that an iPod can not play certain file formats that the masses (read: Windows users) have been herded into using because it's "superior"... it broadens the sales of the iPod. That's the bottom line.